Xu & McKee Group was established in San Jose, California, US in 2001 by the founding partners Sebastian Xu and Rebecca McKee. As a communications agency specializing in media relations and corporate communications, XM provides its clients with dedicated services in the area of corporate messaging, copywriting, branding, media relations, and design and production of various corporate literatures, such as corporate brochure, leaflet and corporate website. In less than a decade, the clientele of XM has grown from the original IT and electronics industries to include also clients in other sectors such as the chemical, healthcare, banking and finance. Geographically, XM now not only serves markets in the United States, but also those in the Greater China region, through its Asia regional headquarters in Hong Kong.